Banking

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Targeted sales improvement for the banking sector.

Written by Panos on May 2, 2013 in Banking - 1 Comment

Targeted sales improvement for the banking sector

The challenges facing the banking sector are widely acknowledged. Banks are facing a new business environment, which encompasses regulatory pressure, customer volatility and higher macro-economic risk.

Marketing optimization for the banking sector.

Written by Panos on April 11, 2013 in Banking - 2 Comments

Marketing optimization for

Let’s face it – banking is traditional and an industry which isn’t that receptive to change. Still, like any other sector, banks have challenging goals.