Big data needs micro analytics to succeed.
It’s long been established that good marketing goes beyond customer segmentation. Businesses need to transition from segment-based marketing to more personalized customer interactions.
Targeted sales improvement for the banking sector.
The challenges facing the banking sector are widely acknowledged. Banks are facing a new business environment, which encompasses regulatory pressure, customer volatility and higher macro-economic risk.
Marketing optimization for the banking sector.
Let’s face it – banking is traditional and an industry which isn’t that receptive to change. Still, like any other sector, banks have challenging goals.
Precise marketing and efficient sales.
With PriceLenz, marketing teams can figure out which specific customers to target with scientifically selected products, and sales teams can identify the optimal sales price to maximize their revenue.
Accroître la rentabilité client dans le secteur bancaire.
Cet article a été publié dans l’édition de décembre 2012 de l’AGEFI, le journal financier de Luxembourg – www.agefi.lu
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