It’s long been established that good marketing goes beyond customer segmentation. Businesses need to transition from segment-based marketing to more personalized customer interactions.
The challenges facing the banking sector are widely acknowledged. Banks are facing a new business environment, which encompasses regulatory pressure, customer volatility and higher macro-economic risk.
Let’s face it – banking is traditional and an industry which isn’t that receptive to change. Still, like any other sector, banks have challenging goals.
With PriceLenz, marketing teams can figure out which specific customers to target with scientifically selected products, and sales teams can identify the optimal sales price to maximize their revenue.
Cet article a été publié dans l’édition de décembre 2012 de l’AGEFI, le journal financier de Luxembourg – www.agefi.lu