Make millions of small right decisions for big long-term success.

Make millions of small right decisions

Are you waiting for the next big thing to catapult your business towards success?

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Big data needs micro analytics to succeed.

Big data needs micro analytics to succeed

It’s long been established that good marketing goes beyond customer segmentation. Businesses need to transition from segment-based marketing to more personalized customer interactions.

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Targeted sales improvement for the banking sector.

Targeted sales improvement for the banking sector

The challenges facing the banking sector are widely acknowledged. Banks are facing a new business environment, which encompasses regulatory pressure, customer volatility and higher macro-economic risk.

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Marketing optimization for the banking sector.

Marketing optimization for

Let’s face it – banking is traditional and an industry which isn’t that receptive to change. Still, like any other sector, banks have challenging goals.

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Precise marketing and efficient sales.

Precise marketing and efficient sales

With PriceLenz, marketing teams can figure out which specific customers to target with scientifically selected products, and sales teams can identify the optimal sales price to maximize their revenue.

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Accroître la rentabilité client dans le secteur bancaire.

Accroître la rentabilité client dans le secteur bancaire.

Cet article a été publié dans l’édition de décembre 2012 de l’AGEFI, le journal financier de Luxembourg –

Révéler le potentiel des clients : des nouvelles perspectives pour renforcer le secteur bancaire et financier.

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Value-based pricing in real time.

Value based pricing in real time

Pricing 101 strategies collectively provide a useful benchmark or starting point when it comes to setting prices for your business’s products and services. But they are just that, a starting point.

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IBM PureSystems helps us achieve global reach.


We needed a way to efficiently and effectively deploy PriceLenz to numerous customers around the world.

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Willingness to pay in banking.

Willingness to pay - banking whitepaper

Leveraging ‘willingness to pay’ for competitive advantage in banking. Download the free white paper.

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PriceLenz validated on IBM industry frameworks.

Price optimization on IBM industry framework

At PriceLenz we’re committed to delivering industry-specific price optimization solutions that our customers can count on.

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