Big data needs micro analytics to succeed.
It’s long been established that good marketing goes beyond customer segmentation. Businesses need to transition from segment-based marketing to more personalized customer interactions.
Cloud-enabled IT applications to unleash business potential.
The business environment has become more challenging in the last couple of decades.
A giant leap from information technology to business value?
The business and IT landscapes are shifting rapidly. The boundaries between them are becoming blurred, almost to the point of overlapping.
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AppExchange
Application
Banking
Big data
Business
Conversion optimization
CRM
Data analysis
Decision making
French
IBM
IBM case study
IBM Impact 2012
IBM PureApplication System
IBM PureSystems
Industry framework
Leadership
Marketing
Marketing analytics
Marketing optimization
New release
Poll
Press release
Price optimization
Revenue leakage
Revenue maximization
Revenue potential
Sales
Sales efficiency
Salesforce
Sales optimization
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Segmentation
Service providers
Validation
Value-based pricing
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