All posts tagged Marketing optimization

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Make millions of small right decisions for big long-term success.

Written by Panos on September 24, 2013 in Business value - No Comments

Make millions of small right decisions

Are you waiting for the next big thing to catapult your business towards success?

Big data needs micro analytics to succeed.

Written by Denis on May 8, 2013 in Business value, IT - No Comments

Big data needs micro analytics to succeed

It’s long been established that good marketing goes beyond customer segmentation. Businesses need to transition from segment-based marketing to more personalized customer interactions.

Targeted sales improvement for the banking sector.

Written by Panos on May 2, 2013 in Banking - 1 Comment

Targeted sales improvement for the banking sector

The challenges facing the banking sector are widely acknowledged. Banks are facing a new business environment, which encompasses regulatory pressure, customer volatility and higher macro-economic risk.

Marketing optimization for the banking sector.

Written by Panos on April 11, 2013 in Banking - 2 Comments

Marketing optimization for

Let’s face it – banking is traditional and an industry which isn’t that receptive to change. Still, like any other sector, banks have challenging goals.