All posts tagged Price optimization

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Targeted sales improvement for the banking sector.

Written by Panos on May 2, 2013 in Banking - 1 Comment

Targeted sales improvement for the banking sector

The challenges facing the banking sector are widely acknowledged. Banks are facing a new business environment, which encompasses regulatory pressure, customer volatility and higher macro-economic risk.

Marketing optimization for the banking sector.

Written by Panos on April 11, 2013 in Banking - 2 Comments

Marketing optimization for

Let’s face it – banking is traditional and an industry which isn’t that receptive to change. Still, like any other sector, banks have challenging goals.

Precise marketing and efficient sales.

Written by Panos on January 24, 2013 in PriceLenz - 2 Comments

Precise marketing and efficient sales

With PriceLenz, marketing teams can figure out which specific customers to target with scientifically selected products, and sales teams can identify the optimal sales price to maximize their revenue.

Value-based pricing in real time.

Written by Panos on August 23, 2012 in Analyst coverage - No Comments

Value based pricing in real time

Pricing 101 strategies collectively provide a useful benchmark or starting point when it comes to setting prices for your business’s products and services. But they are just that, a starting point.