Leveraging ‘willingness to pay’ for competitive advantage in banking. Download the free white paper.

One of the most critical drivers of maximizing revenue is finding the right price to offer and properly executing it. Yet pricing remains one of the untapped levers to grow revenue in today’s financial organizations. Depending on how price is perceived by an individual, it often makes or breaks a deal. How can financial organizations sell optimally? How can transactional sales data be leveraged to identify an individual’s willingness to pay?

In the current economic situation, companies have exhausted cost-cutting and are now looking to increase their top line, whereas customers are looking for better value. Industry sectors like banking, that were comfortably growing in the past, are now under strong pressure due to competition, customer volatility and shrinking profits. In these situations, every extra revenue surplus point is welcome, especially if it does not require huge investments.

Price optimization offers a cost-effective way to help organizations boost revenue while protecting customer relationships, and achieve sustainable long-term growth.

This free white paper examines how financial organizations can turn the challenge of managing prices into an opportunity, and how to leverage willingness to pay as a strong competitive advantage to boost revenue.

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